1. Location Scout of Coney Island in the rain, 1998 • This is how it was done before everyone went everywhere with a digital camera, a dark room, and Google Streetview in their pockets. • @markseliger @j3ssicabrown @larrymccrudden • #locations #locationscouting #coneyisland #film #onehourphoto #secondsetfree #scotchtape #bikemessenger #fedex #oldschool #backtoschool #historylesson #tbt

  2. 40th & 3rd • Jason Nocito for Levi’s / Draftfcb • Produced by Larry McCrudden for The Custom Family • @jasonnocito666 @larrymccrudden 

    40th & 3rd • Jason Nocito for Levi’s / Draftfcb • Produced by Larry McCrudden for The Custom Family • @jasonnocito666 @larrymccrudden 

  3. 2010, Melodie McDaniel for Levi’s / Wieden + Kennedy • Mayor John Fetterman • Styled by Leslie Lessin, Set Design by Zach Kinsella • Produced by Larry McCrudden for The Custom Family • @lenpeltier @tylerwhisnand @ambervisionaire @xjuliablackburn@azsawest @tgeddes @leslielessin @nhektner @joetermini @mattmimiaga@mattsimmonsphoto @jadmagaziner @larrymccrudden #braddock #thecustomfamily #goforth

    2010, Melodie McDaniel for Levi’s / Wieden + Kennedy • Mayor John Fetterman • Styled by Leslie Lessin, Set Design by Zach Kinsella • Produced by Larry McCrudden for The Custom Family • @lenpeltier @tylerwhisnand @ambervisionaire @xjuliablackburn@azsawest @tgeddes @leslielessin @nhektner @joetermini @mattmimiaga@mattsimmonsphoto @jadmagaziner @larrymccrudden #braddock #thecustomfamily #goforth

  4. Roe Ethridge for Tanqueray / Mother New York • Set Design by Viki Rutsch / Exposure NY • Liquid Styling by Jamie Kimm • Produced by Larry McCrudden for The Custom Family • @tanquerayusa @exposure_ny @larrymccrudden

    Roe Ethridge for Tanqueray / Mother New York • Set Design by Viki Rutsch / Exposure NY • Liquid Styling by Jamie Kimm • Produced by Larry McCrudden for The Custom Family • @tanquerayusa @exposure_ny @larrymccrudden

  5. Cass Bird for Vogue • Imaan Styled by Sara Moonves, Hair by Ed Lampley, Makeup by Alice Lane, Set Design by Matt Jackson, Produced by Larry McCrudden for The Custom Family • @cassblackbird @voguemagazine @smoonbeams @edwardlampley@ladyalicelane @mattjacksonmattjackson @larrymccrudden 

    Cass Bird for Vogue • Imaan Styled by Sara Moonves, Hair by Ed Lampley, Makeup by Alice Lane, Set Design by Matt Jackson, Produced by Larry McCrudden for The Custom Family • @cassblackbird @voguemagazine @smoonbeams @edwardlampley@ladyalicelane @mattjacksonmattjackson @larrymccrudden 

  6. Levi’s, Upper West Side • Photography by Jason Nocito • Produced by Larry McCrudden for The Custom Family • @jasonnocito666 @larrymccrudden #thecustomfamily #liveinlevis

    Levi’s, Upper West Side • Photography by Jason Nocito • Produced by Larry McCrudden for The Custom Family • @jasonnocito666 @larrymccrudden #thecustomfamily #liveinlevis

  7. 2006, Steven Klein for W Magazine • Styled by Camilla Nickerson • Daisy Lowe & Georgia Frost • Hair by Christiaan • Make-up by Peter Philips • Set Design by Andrea Stanley • Produced by Larry McCrudden for jbp (before The Custom Family) • @stevenkleinstudio @wmag @daisylowe @hairbychristiaan @andrea_stanley_@larrymccrudden

    2006, Steven Klein for W Magazine • Styled by Camilla Nickerson • Daisy Lowe & Georgia Frost • Hair by Christiaan • Make-up by Peter Philips • Set Design by Andrea Stanley • Produced by Larry McCrudden for jbp (before The Custom Family) • @stevenkleinstudio @wmag @daisylowe @hairbychristiaan @andrea_stanley_@larrymccrudden

  8. Vanity Fair Best Dressed 2014 • Photographed by Mario Testino • Editor, Jessica Diehl • Hair by Christiaan • Makeup by James Kaliardos • Set Design by Jack Flanagan • Produced by Larry McCrudden for The Custom Family • @vanityfair @mariotestino @jdiehlpoynter @hairbychristiaan @jameskaliardos @jackrflanagan @larrymccrudden

    Vanity Fair Best Dressed 2014 • Photographed by Mario Testino • Editor, Jessica Diehl • Hair by Christiaan • Makeup by James Kaliardos • Set Design by Jack Flanagan • Produced by Larry McCrudden for The Custom Family • @vanityfair @mariotestino @jdiehlpoynter @hairbychristiaan @jameskaliardos @jackrflanagan @larrymccrudden

  9. Left to right: @hairbychristiaan @daisylowe @joetermini #fbf

    Left to right: @hairbychristiaan @daisylowe @joetermini #fbf

  10. Live in Levi’s • Photographed by Jason Nocito for Draftfcb / Levi Strauss & Co. • Hair by Dennis Lanni • Makeup by Darlene Jacobs • Styling by Amy Keller • Set Design by Chime Serra • Produced by Larry McCrudden for The Custom Family • @levis draftfcb @jasonnocito666 @larrymccrudden

    Live in Levi’s • Photographed by Jason Nocito for Draftfcb / Levi Strauss & Co. • Hair by Dennis Lanni • Makeup by Darlene Jacobs • Styling by Amy Keller • Set Design by Chime Serra • Produced by Larry McCrudden for The Custom Family • @levis draftfcb @jasonnocito666 @larrymccrudden

  11. 2013 • Philip-Lorca diCorcia for Valentino • Produced by Larry McCrudden for The Custom Family • @thecollectiveshift @larrymccrudden 

    2013 • Philip-Lorca diCorcia for Valentino • Produced by Larry McCrudden for The Custom Family • @thecollectiveshift @larrymccrudden 

  12. The September Issue, 2014 • Photographed by Mario Testino for Vogue •  Editor, Tonne Goodman • Hair by Christiaan • Makeup by Lucia Pieroni • Set Design by Jack Flanagan • Produced by Larry McCrudden for The Custom Family • vogue @voguemagazine @mariotestino @tonne_goodman @hairbychristiaan @lucia_pieroni @jackrflanagan @larrymccrudden @caradelevigne @karliekloss @joansmalls 

    The September Issue, 2014 • Photographed by Mario Testino for Vogue •  Editor, Tonne Goodman • Hair by Christiaan • Makeup by Lucia Pieroni • Set Design by Jack Flanagan • Produced by Larry McCrudden for The Custom Family • vogue @voguemagazine @mariotestino @tonne_goodman @hairbychristiaan @lucia_pieroni @jackrflanagan @larrymccrudden @caradelevigne @karliekloss @joansmalls 

  13. The September Issue, 2014 • Photographed by Mario Testino for Vogue •  Editor, Tonne Goodman • Hair by Christiaan • Makeup by Lucia Pieroni • Set Design by Jack Flanagan • Produced by Larry McCrudden for The Custom Family • vogue @voguemagazine @mariotestino @tonne_goodman @hairbychristiaan @lucia_pieroni @jackrflanagan @larrymccrudden @caradelevigne @karliekloss @joansmalls 

    The September Issue, 2014  Photographed by Mario Testino for Vogue •  Editor, Tonne Goodman  Hair by Christiaan • Makeup by Lucia Pieroni • Set Design by Jack Flanagan • Produced by Larry McCrudden for The Custom Family vogue @voguemagazine @mariotestino @tonne_goodman @hairbychristiaan @lucia_pieroni @jackrflanagan @larrymccrudden @caradelevigne @karliekloss @joansmalls 

  14. THE CUSTOM FAMILY IS CREWING UP FOR THE BUSY SEASONBusy months ahead, here in New York City, and we are in search of hard workers with good attitudes.  We are having an all-day meet and greet at ROOT BROOKLYN (Studio 1) on Monday, April 14.Please forward to anyone that may be interested, and ask them to RSVP to ian@thecustomfamily.com so that we will know who to expect and schedule accordingly on Monday.

    THE CUSTOM FAMILY IS CREWING UP FOR THE BUSY SEASON
    Busy months ahead, here in New York City, and we are in search of hard workers with good attitudes.  

    We are having an all-day meet and greet at ROOT BROOKLYN (Studio 1) on Monday, April 14.

    Please forward to anyone that may be interested, and ask them to RSVP to ian@thecustomfamily.com so that we will know who to expect and schedule accordingly on Monday.

  15. 2013 • Sal & Cal • @lenpeltier  (at Brooklyn Navy Yard)

    2013 • Sal & Cal • @lenpeltier (at Brooklyn Navy Yard)